I've been watching Rogers do the same trick up here. I'm also in the security industry as well, being a small independent. Honeywell, DSC, Alarm.com 2Gig, and many other companies would have me sell these sorts of closed but complete systems to my clients. They are capable machines, but tend to be massively overpriced, and are very basic in their software design. So much so that it certainly wouldn't appease the geek in me, or others of this community. What's worse, is largest of the companies in this game also employ proprietary designs. People will end up stuck in a very expensive and powerless position.
If you weren't technically oriented, had enough money that the monthly fee didn't matter, and you only had simple HA needs, it might be worth considering. Sophisticated home automation needs won't likely be satisfied with this kind of machine unless the software improves.
Stick to stuff like traditional old DSC, Honeywell, Paradox, Elk etc alarm panels, and tie them into automation controllers such as Almond+, Micasaverde, Homeseer, etc. You'll have a far more impressive and versatile system than these all in one monstrosities. You can keep the monthly fee down to only the traditional alarm monitoring this way, too. You just might need to wade through much more set up to get it done right

A fool and their money are soon parted.