Have you tried the beta release?
We'll have a full release with improved rules in a week or two at the latest.
It's working quite well at this point, runs locally on the device and it's really responsive, unlike IFTTT which has up to 15 minutes delay.
Notifications should be out around the same time, at least for Android, although I'm not 100% sure for iOS, but it'll come there too.
The reason we're "bothering" is because we've made something that's fast, doesn't require an internet connection and it's easy to use.
IFTTT might come down the road, but I think you'll realise that what we've made is pretty good once the next firmware is out.
That said, yes, there's been plenty delays and I can only apologise for this.