Didn't want to say anything, but I didn't get your rant either
I work at a 'big' Belgian ISP (it being Belgian kinda means it can't be that big
).
They are starting with home protection and automation here too. You can get cameras and motion sensors for now, they're still scanning the market for other things.
Everything is of course offered at a monthly fee.
If you add up all the different subscriptions you can already get now (isp / third party, locks, cameras, thermostats, ...) you'll be paying hundreds of $$, it's getting completely ridiculous!