Oh, totally an attention grab. Comcast was chosen because they are a big name, and most people hate them anyways. Time Warner uses a similar system, Lowe's Iris would be susceptible... Etc...
Heck, a wired one could have the cable cut if an intruder was that focused on it. Which also leads to a key point, whether they are prepared or opportunistic. Nothing would stop someone that is preparing to break into your house and planning it. Not much is likely to stop an opportunist EXCEPT deterrence. If it looks too tough or risky, they move on to your neighbor. If they decide it is yours, they are in.
All that being said, no reason not to try to mitigate it.