Because the pairing process failed, it's possible that something went wrong and the bulb think it paired. Normally when you do the reset, the bulb should flash to indicate it's been reset. Note that when you reset these, you have to make sure you wait exactly 5 seconds between each flick of the switch and you have to repeat it five times for the on/off cycle with it being 5 seconds on, 5 seconds off, starting with the bulb off. Also, you shouldn't be more than about 1 meter/3 feet from the bulb when you pair it.