"@Shazster, I believe that without the hue hub you wouldn't be able to control the colors of any of their bulbs just the on / off if you can even get them connected."
...ahhh. OK then. But If I want to add zigbee based bulbs other than Phillips, I can do so without having to bother with adding their Hub, if so then cool. As for bluetooth, I figured that but it wasn't clear from the press info.
Securifi really does need to start leveraging what IS possible with their products, and with a little more documentation. I see a lot of bitching and moaning about what these products DON'T do. I think a lot of that would stop with more, and clearer, doc about what it CAN do. Eg. Walk throughs of how to add an ext. HD to the system, with prep (ie. What file formating is acceptable, optimal, etc. for example.)